Saturday, March 1, 2014

#SingItKitty Caturday with Katie & Waffles

Hi everyone, Katie & Waffles here.

It's not often we run across a commercial that gets us kitties excited...but yesterday we (and just about everyone else on Facebook) were singing along to the latest campaign from the oh-so-clever UK mobile phone company, "Three."

And what better way to participate in the Caturday Art Blog Hop than with some silly art and video fun!

The campaign is called #SingItKitty and it's all about having fun. Their inspiration: "We all need some air-punching, buddy-hugging silly stuff."

What caught our attention was one of the most clever, fun and singalong-silly videos we've EVER seen. We just KNEW you'd want to watch it too. But first, we want to take a quick behind the scenes spin.

Behind the Scenes 
with Jolie & Bronte 
The campaign's latest film celebrates a shared moment between two friends. It tells the story of a girl and a cat who come together to share something silly, and end up taking us with on the most fun, emotional ride of their young lives.

The adorable young Jolie, discovered through street casting in Manchester, will steal your heart. Not only is she cute as pink, but her best buddy, a grey Persian named Bronte is a purr-fect sidekick.

Bronte is also a girl...we knew you'd ask! According to the filmmakers, she was an amazingly patient and happy star. She's lovingly owned by a well-known breeder of exotics and Persians, Caroline Bailey-Read, from Warwickshire.

Get ready to sing! The film features the 1985 classic, "We Built This City," from Starship.

If you're unable to see the video here, click to watch it on YouTube.

We use Adobe's Illustrator & Photoshop for all of our Caturday Art Tricks, including putting me and Waffles in the bike basket and adding on these cool filmstrip borders. Visit the Caturday Art Blog Hop for more creative and clever cats.

Girl - Jolie
Cat - Bronte
Agency - Weiden + Kennedy
Director - Traktor

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  1. This was absolutely great.Thank you for sharing. We all had a good smile and chuckle. Purrs and paw-pats, Lily Olivia, Mauricio, Misty May, Giulietta, Fiona, Astrid, Lisbeth and Calista Jo

  2. That was one of the cutest things we have ever seen!!! A purrrfect beginning to Caturday.

  3. My former heavy metal rock critic human much prefers THIS version of that commercial:

  4. We LOVE that commercial!!! But would never ride with our mommy like that! Sometimes we ride a few feet in the wheelbarrow ...

  5. I love this ad. We have had some good ones lately with cats.

  6. I love this video especially when Bronke joins in. She’s adorable. Even though we don’t like that song, we adored this.

  7. haha! I have not seen the video there with the little girl! But I saw the one where you can put your own face in it. I made a few the other day! Too funny! I laughed so hard!!!!
    Happy Caturday!
    ((husky hugz))

  8. The best commercial I ever have seen :)

    Happy CATurday !


  9. That was adorable - and FUN! They should have used you in the basket, though, Katie! Or Waffles. Or both. Now THAT would be a great commercial!
    Play bows,

  10. Just awesome...thanks for sharing that video clip, I have find memories of that song from the mid 1980s. I reckon Waffles or Katie would have been great in that ad too!! Happy Caturday to you all xx

  11. OMC! That video was pawsome! Now the mom says she's gonna be #singingit all day long!

  12. That made me smile. I have not seen that before.
    Sue B

  13. that is cute (saw it the other day), but I think the other one going around with the cat singing to the budgie in a cage is a zillion times better, I posted it on Facebook about a week ago, it's insanely good!

  14. I have seen this so many times, but love it every time!! Also love the cat and budgie one Caren mentioned! there are some brill kitty advert videos out there :)

  15. This is a cool commercial! Mes has seen it a couple of times this week!
    BUT mes would rather sees yous guys sing it!


  16. OMC how did we miss Caren's comment here and her post on Facebook? And here we thought we were truly breaking news yesterday. *facepaw* (MOL)


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